Sales funnel:
- Awareness: We want to make sure everyone knows our company exist.
- Interest: Make customers interested in our company.
- Purchase: Make customers interested in buying from us.
- Loyalty: Make customers loyal and recommend you to others.
In order to attract customers, it is needed to create lots of traffic -> leads – many users in referential websites and YouTube video.
For making more leads, companies need to be high in the search engine result pages (SERP) for people to find them easily.
For this purpose, it is beneficial for the company if not invest in SEO, at least be aware of it.
Outbound marketing – Sending e-mails to potential customers.
Inbound marketing – Customers coming to you, your website themselves.
How search engines work
Search engine sends spider to go through the websites -> it scans websites and store the content in search engine’s index -> then based on the search query, most suitable website appears on SERP.
Web crawlers or web spiders are the applications that are watching internet content, trying to create indexes to databases.
First positions in SERP gets most of the traffic!
How to make your site higher in SERP: good, regular and relevant content, good usability of the webpage.
SEO helps to get permanent results and improve site’s usability.
However, it takes time to bring your web-page higher in SERP as well as if it brings too much traffic to the site, the site might go down because it is poorly developed.
Keywords are important for users to find you more easily.
- Short tail keywords are more generic, consist of less than 3 words, have high search volume and competition, but less conversion rate.
- Long tail keywords are very specific, consist of more than 3 words, have relatively less competition and search volume, but a higher conversion rate.
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